As the originator of the cowboy hat, Stetson has a deep Western heritage.
Today, as well as the traditional headwear, Stetson has branded fashion hats, apparel, footwear, fragrance, eyewear and even spirits. They are challenged to communicate with more diverse audiences, while maintaining the integrity of the brand.
As a way to guide a new generation to the 150-year-old brand, Pure created Stetson Center Stage, a digital platform to gain exposure for a new generation of creators, doers and performers through social media channels.
On Stetson Center Stage, rising stars from a wide range of musical genres (pop, country, rock, indie and alternative) celebrate the creative spirit with new fans of this classic, American brand. And Stetson is able to continue its legacy as a company that believes in the power of hard work and creativity.
Now entering its second year, Center Stage has showcased 13 bands generating more than 36,000 views on YouTube, including Humming House's "Cold Chicago" now in full rotation on the Country Music Television channel.