NCM Fathom brings exclusive, diverse events to movie theaters nationwide. The programming remains diverse and far-reaching. From sports to pop rock concerts. From the Metropolitan Opera’s Peabody award-winning series of live performances to newly restored classics like The Birds and Frankenstein. Success has meant large-scale growth for NCM Fathom Events as they now reach consumers in over 700 cinemas in 170 markets across the United States.
Once events and programming are solidified (usually less than six weeks) NCM Fathom Events needs to quickly generate awareness and drive ticket sales. Naturally, the audiences are as diverse as the programs.
To sell tickets, Pure mobilizes evangelists through grassroots, online outreach and paid media. We build digital communities for these evangelists to gather and engage directly with the brand. We create materials to share with their networks. Above all, we engage and empower them to help NCM Fathom Events spread the word about unique events. And fill the theaters.